When clients turn to  Gross Law Group, P.A. they gain more than just legal representation—they gain a team of dedicated professionals committed to integrity, precision, and advocacy. Based in Florida, the firm has earned a reputation for delivering effective solutions across a wide range of legal disciplines. At the heart of this success is a dynamic team led by experienced attorneys whose expertise spans civil litigation, business law, regulatory matters, and more. Each member brings unique strengths and perspectives, contributing to a culture that prioritizes strategic thinking, personal attention, and lasting client relationships.

Keith Gross

As the founding partner, Keith Gross embodies the firm’s mission of delivering “big-firm results with small-firm attention.” His leadership and entrepreneurial vision have shaped the culture and direction of the practice, ensuring that every client receives high-quality representation with a personalized touch. With deep experience in business litigation, franchise law, and regulatory issues, Keith is known for his strategic mindset and pragmatic approach to problem-solving.

He has guided numerous clients through complex disputes, contract negotiations, and compliance challenges—always with a focus on clarity, efficiency, and results. Beyond his legal work, Keith fosters mentorship and collaboration within the firm, empowering every attorney to excel in their craft. His leadership style emphasizes transparency and teamwork, which has helped Gross Law Group become a trusted name across Florida’s legal landscape.

Travis Tarpeh

As Senior Litigation Attorney, Travis Tarpeh brings a wealth of experience in business disputes, commercial litigation, and contract enforcement. Known for his analytical rigor and steady courtroom presence, Travis combines strong legal knowledge with an unwavering dedication to client success. His approach begins with a thorough assessment of each case, ensuring clients understand both their risks and their opportunities before proceeding.

Travis is equally adept at negotiating favorable settlements and representing clients at trial. His background in alternative dispute resolution allows him to tailor his strategies to the specifics of each matter, whether it involves a straightforward breach of contract or a high-stakes commercial disagreement. Colleagues and clients alike value his ability to translate complex legal concepts into actionable advice—making him a trusted guide through every stage of litigation.

Robert A. Vinson

Robert A. Vinson, an associate attorney at Gross Law Group, is known for his versatile legal background and community-driven approach. Born and raised in Pensacola, Robert holds a Bachelor’s degree in International Studies with a minor in Political Science from the University of West Florida, and a Juris Doctor from Barry University School of Law. His diverse educational foundation has shaped a multifaceted understanding of the law, which he applies across an impressive range of civil litigation areas.

Robert’s practice includes contract disputes, personal injury, construction defect, workers’ compensation, civil defense, civil rights, hemp and marijuana law, condominium and homeowners’ association disputes, and property litigation. His adaptability and precision make him a key member of the firm’s litigation team.

In addition to his legal acumen, Robert brings leadership and advocacy experience from his prior roles as an Executive Director and State Facilitator for several nonprofit organizations. A confident communicator and skilled organizer, he is known for his ability to engage with clients, colleagues, and communities alike. His approach blends professionalism with empathy—ensuring that clients not only receive strong legal representation but also feel understood and supported throughout their cases.

A Commitment to Client Success

What unites the team at Gross Law Group is their shared belief that strong advocacy begins with understanding. Each attorney takes the time to learn about a client’s goals, circumstances, and challenges before crafting a tailored legal strategy. Whether handling business litigation, civil disputes, or personal injury claims, the firm’s attorneys combine deep legal expertise with genuine compassion.

Clients benefit from the synergy of a cohesive team—one that merges experience, innovation, and client-first values. With a reputation built on integrity and results, Gross Law Group continues to expand its reach across Florida while maintaining its core focus on personal attention and excellence in every case.

Moving Forward

Choosing the right law firm can make all the difference in achieving a favorable outcome. The attorneys at Gross Law Group, P.A. stand ready to guide clients through their legal journeys with professionalism, clarity, and dedication. From initial consultation to case resolution, the team provides steadfast support—ensuring that every client feels empowered to move forward with confidence.